Everyday California is a La Jolla-based ocean adventure and lifestyle brand – from eco-friendly excursions on one of the best coastlines in the world, to California-inspired apparel and accessories. Operated by co-founders Christopher Lynch and Michael Samer, the company is committed to making fun happen, creating cool products and using business to improve the environment. Everyday California’s adventure business includes guided kayak tours, surf lessons, snorkel tours, stand-up paddleboard essons, and ocean equipment rentals. Its growing apparel business caters to men, women and kids, with products sold in their flagship store, online and in select retailers. Rooted in adventure, Everyday California is committed to contributing positively to its community and environment in a sustainable way through daily operations, donations, materials and cool collaborations that give back. For more information, visit www.everydaycalifornia.com. Elsewhere on the net: whale watching